The Cherokee Victory :: essays research papers

The Cherokee Victory   Ã‚  Ã‚  Ã‚  Ã‚  The Cherokee Indians, the most cooperative and accommodating to the political institutions of the united states, suffered the worst fate of all Native Americans when voluntarily or forcibly moved west. In 1827 the Cherokees attempted to claim themselves as an independent nation within the state of Georgia. When the legislature of the state extended jurisdiction over this ‘nation,’ the Cherokees sought legal actions, not subject to Georgia laws and petitioned the United States Supreme Court. The case became known as Cherokee Nation vs. Georgia in 1831. Supreme Court Justice John Marshall denied their claim as a republic within Georgia, he then deemed the Cherokee as a ‘domestic dependent nation’. One year later through the case of Worcester vs. Georgia, the Cherokee’s were granted federal protection from the molestation by the state of Georgia. Through the Indian Removal act in 1830 President Andrew Jackson appropriated planning and funding for the removal of Native Americans, Marshall’s rulings delayed this for the Cherokee Nation, and infuriated President Jackson. Marshall’s decision had little effect on Jackson and ignoring this action the president was anxious to see him enforce it. The federal government proceeded to find a way around this decision and had three minor Cherokee chief’s sign the â€Å"Treaty of New Echota† in 1835 giving the Cherokee lands to the government for 5.6 million dollars and free passage west. Congress got the treaty ratified by only one vote. Members of their tribes murdered all three chiefs who took part in the signing of the treaty. After this event there was not much the Cherokee’s could do and were forcibly moved west on what they called and are known today as the ‘Trail of Tears,’ which became a constitutional crisis in our history. In this instance the lack of cooperation between the branches of the government was the downfall for the Cherokee nation. The way the Cherokee’s were forced west caused losses of up to twenty percent of the nation. This figure is only a guess and scholar’s think it was more a third of the nation was lost. The ‘Trail of Tears’ was also a moral e issue in the United States, later having an impact on our history the way other Native American races in general are treated in the future. If Chief Justice John Marshall had claimed that in either case of â€Å"Cherokee Nation vs. Georgia† or â€Å"Worcester vs.

Harrah’s Entertainment Inc.

Harrah's Entertainment Inc. Philip G. Satre, CEO of Harrah's Entertainment Inc. , had steered the company to a new direction and created a new competitive advantage for the company. In 1998, Gary Loveman joined Harrah's as chief operating officer (COO) and helped the company to change from operations-driven company that had its properties operate as â€Å"standalone business,† to a marketing-driven company that focused on the target customers and build loyalty under Harrah's brand. By December 1999, Harrah's had 50% growth in revenue and 100% growth in stock price and profits, which the results were significantly better than the industry. However, Satre had two questions for Gary Loveman and his team. He wanted to know how much percentage of the marketing dollars was accounted for this success and was these marketing efforts sustainable. Phillip Satre became CEO of Harrah's Entertainment Inc. in 1984. His first sustainable competitive advantage was to focus on customer. The first CRM system was the Winner's Information Network, which collected and analyzed data based on customers' play. The strategy was a success until mid 1990s when there were more competitors entered the market with better and flashier properties. The company launched the Total Gold program in fall 1997, which focused more on increasing customer royalty. After Gary Loveman joined the company in 1998, the data he analyzed was showed that customers had little loyalty to the company, so the company's main focus was to increase customers' loyalty. In order to succeed, Loveman introduced three major plans: changing the organization structure/ building the Harrah's brand, delivering extraordinary service, and exploiting relationship marketing opportunities. The new CRM was recreated and consisted of two components: Database Marketing (DBM) and the Total Gold Program. DBM could precisely predict â€Å"customer worth† – how much the casino expected to win from a customer. This system helped Harrah's to identify its potential great customers. It also helped Harrah's to develop customer centric approach to direct marketing, which comprised 3 phases to a customer relationship: new business, loyal and retention. The Total Gold Program was created to assist and support the cross-market visitation patterns of the customers. The Total Gold Program increased Harrah's cross-market revenues from 13% in 1997 to 23% in 2000. It also helped Harrah to create true royalty program which motivated customers to set goals and explained clearly for how to achieve them. Harrah's main focus was to increase customers' loyalty, so the metrics that could be used to assess its performance were customer satisfaction and customer loyalty. As far as how much percentage of the marketing efforts had contributed to the overall performance which could be measured by using return on investment metric. This competitive advantage probably sustained until the competitors introduced similar programs, which Harrah's might have to come up with new innovations. However, Harrah's had excelled in customer intimacy and also did very well in product leadership, which put Harrah's in better position than its competitors.

Architecture, Belief Systems, And Societal Structure

Culture is a very important aspect of human life; it defines the way people live, grow, and evolve. Anthropologists study cultures throughout the world and throughout different time periods. They study the different aspects of culture including architecture, belief systems, and societal structure. Egypt is a country ripe with history and rich culture, from their towering pyramids to their modern day society. Intricately crafted obelisks and tombs decorate the landscape, but how much of that is being preserved? The study and preservation of past culture can heavily influence and educate the present. It is important to learn about the past in order to evolve and create a better future. While change can be beneficial, it is important not to neglect ancient culture. When a person thinks of Ancient Egypt, she might first picture the pyramids, the Sphinx, and even the towering statues and obelisks. Architecture has been a defining point throughout Egypt’s history. Some structures, such as the temples of Karnak and Luxor built along the Nile River, were created to honor the dead and worship the Egyptian gods (Temples, n.d.). Ancient Egypt was full of temples which were built to house the Gods and separate them from the rest of the world. According to a creation legend, the first temple was built on a large mound that had risen from the primeval sea known as Nun. In one version of the legend, a lotus flower grew upon this mound and humans were created soon after in an event knownShow MoreRelatedSociety Wasn’t Built In a Day: Societal Structure in The Age of Innocence.1328 Words   |  5 PagesThe strict adherence to the societal traditions demonstrates the rigidity of people’s lives in this very structured society. The numerous traditions and formalities in New York’s society alludes to how little breathing room the people have when it comes to keeping traditions. 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